New Look, Same Mission

Why We Rebranded Our Keg Badges

At Fauna Brewing, we’re proud to create fresh brews that do more than taste good; they do good. Every pint supports conservation projects protecting some of the world’s most endangered species, so while our mission is wild at heart, we’ve made a clean, purposeful change to how that mission shows up at the bar.

We unveiled our freshly rebranded keg badges at BREW/LDN in April this year, celebrating a crisper, clearer look across our core range. It’s a small visual shift, but with a big impact. 

Why rebrand?

We took feedback from both our B2B and B2C communities, from beer servers to beer drinkers alike, and heard a common theme: the beer itself was being overshadowed by our conservation message. Beautiful animal illustrations were grabbing attention, but sometimes at the expense of the beer name, style, or even our logo. People loved the why, but needed help with the what.

So we stripped things back.

Now, our badges are easier to read, instantly recognisable, and proudly Fauna. Each one still ties into our mission, but is not eclipsed by it. You’ll know exactly what you’re drinking, and how it’s making a difference.

This change is all about clarity; because after all, clarity is kindness

The goal is more customers making confident choices, more pubs backing our mission, and more pints poured, to ensure more support for our conservation partner - The David Shepherd Wildlife Foundation.

So if you spot our new-look badges in your local, don’t panic! It’s still the same great tasting beer, doing great things! 

Because the more beer we serve, the more wildlife we help to protect.

Fauna; brewing goodness for a better planet